Avoid Trade Show Tragedy

Business owners tend to spend a lot of money to attend trade shows in order to boost their exposure, though often leave feeling disappointed and maybe even in despair that the tangible return on their significant investment leaves much to be desired.

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Alison Morgan
3 Ways to Boost Your Business Exposure

No matter what kind of business you’re in, one of the most important things you can do for yourself is to make sure you’re seen. Preferably by the right people, but as long as you get some sort of exposure, you’re better off than you were before.

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Alison Morgan
4 Ways to Boost Your Marketing Results

This is a fundamental step I see so many people skipping. This can be done a variety of ways, however a simple strategy is through testing 2 groups with variables. Another way to do this is to roll out at BETA test to a small audience. When we do this, we usually run the BETA test twice before investing money into the big project. 

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