Kagan Williams on Disrupting Oral Care with Science, Simplicity, and Purpose

Kagan Williams, founder of Peg Paste Australia, asked the same question; and turned it into one of Australia's most exciting wellness startups. Driven by her own experience through motherhood and a growing frustration with unnecessary fillers, toxins, and outdated formulas, Kagan set out to create something better. A clean, science-backed toothpaste centred on hydroxyapatite, the same mineral naturally found in tooth enamel.

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Alison Morgan