The Latest Equipment and Tools Every Gym Owner Should Know About
Why attending the AusFitness Industry trade show could give you the edge your fitness business needs
In the ever-evolving fitness industry, standing out from the crowd has never been more important. While location and convenience still influence a member's choice of gym or studio, in highly competitive areas, it’s often the small details and innovations that give one venue an edge over another.
That’s where events like AusFitness Industry come in. It is the largest fitness trade event in the Southern Hemisphere, designed to help gym owners, franchise operators, and industry professionals discover what’s next in fitness.
Taking place on Friday 19 and Saturday 20 September at ICC Sydney, the event brings together the sharpest minds, most forward-thinking brands and newest products redefining fitness in Australia and beyond. From global gym chains and boutique studios to wellness brands and academic institutions, this is where the industry comes together to learn, connect, and grow.
Whether you’re looking to upgrade your equipment, trial new tech, discover more innovative software or build new business partnerships, this is the event that will shape the next 12 months of Australian fitness.
With that in mind, here are some of the standout tools, products and technologies gym owners should have on their radar.
3D Body Scanning: The Future of Progress Tracking
Gone are the days when weight was the only indicator of fitness. Tools like Visbody and EVOLT 360 offer advanced body composition scans that provide detailed metrics, including muscle gain, fat loss in specific areas, water retention and more.
These scanners help gym owners provide clients with tangible proof of progress that goes beyond the scale, boosting motivation and accountability
Advanced Fitness Equipment
There are so many advances being made to fitness equipment that it can be hard to keep up. While we have many impressive items on show at the expo this year, two standouts are:
Newtech Wellness, which offers elite strength equipment for high-performance training, combines biomechanical precision with durability. Machines are designed to achieve maximum range of motion, ensuring a safe and effective workout. This range is used by the Mr Olympia competition.
Then there is the Booty Builder V8, a specialised machine designed for effective and safe hip thrust exercises. It is compact and adjustable, and most of your clients will want this.
Hapana Scalable Software for Multi-Location Gyms
Running multiple locations? Hapana is a top-tier management system designed for growing fitness businesses. From tracking member activity and processing payments to automating marketing and allowing clients to book through a sleek, branded app, Hapana helps streamline operations and enhance the member experience at scale.
Pileq: Sustainable Flooring that Performs
Eco-conscious gyms will love Pileq- a sustainable flooring solution made from recycled tires. Not only does it reduce landfill, but the flooring also offers high durability, excellent sound and vibration control and is engineered for high-performance training spaces. It’s a smart investment for any gym that values both sustainability and functionality.
Wellness Integration: Infrared Saunas and CryoTherapy
With the wellness industry set to expand dramatically in the next decade, many gyms are integrating recovery zones into their offering. It's all about providing members with more under one roof.
Kiwa Wellness offers elegant, compact infrared saunas, perfect for recovery-focused corners in gyms or studios
CryoBuilt Everest Ridge is the largest manufacturer of electric whole-body cryotherapy systems in the US, and they are expanding into Australia. trusted by major sporting teams and pro athletes, CryoBuilt chambers offer recovery benefits once reserved for elite performance, including muscle repair, sleep enhancement and pain relief. UFC, NBA, and NRL teams use their systems
WaterRower: Aesthetics Meets Function
For gyms looking to combine form and function, the WaterRower is a standout piece. Crafted from hardwoods and stainless steel, it’s widely recognised as the most realistic on-water rower simulator. Beyond beauty, it offers a low-impact, full-body workout that is ideal for both beginners and elites.
Its sleek design makes it a nice fit for boutique gyms, wellness spaces and premium training studios aiming to elevate their equipment offering.
In today's fitness landscape, it's no longer enough to simply offer equipment and classes; members are seeking experiences, results, and value. Tools that drive engagement, streamline business operations and enhance performance and recovery will give gym owners a competitive edge
If you want to find your next big move, make sure you come check out AusFitness Industry 2025