Introducing the Bamboo Bra That Sold Out in Under 3 Hours

Why Step One’s latest launch is revolutionising comfort and sustainability in underwear

Winter is the perfect time to refresh your essentials, and one standout product is already causing a stir. The new bamboo bra from Step One. Australia’s fastest-growing underwear brand, launched late last year and sold out in under three hours. Yes, three hours. Made from ultra-soft, organic bamboo viscose, this game-changing bra is not only luxuriously comfortable but also moisture-wicking, breathable, and naturally antibacterial, making it ideal for daily wear, workouts, or lounging at home.

Step One is no stranger to success. Known for their commitment to comfort, sustainability and smart design, the brand currently sells a pair of underwear every seven seconds. Their SmoothFit women’s range includes bikini briefs, full briefs, thongs, all crafted with the same high performance bamboo fabric that made their men’s line a cult favourite, Also, available for women are the Body Shorts, perfect for extra comfort, and complete with Step One’s innovative “Ultraglyde” panels which reduce friction between your thighs and therefore the risk of chafing.

But Step One isn't just about clever fabrics and seamless cuts. The brand has attracted a growing lineup of elite athletes who swear by the product and have also become shareholders. Among them are some of Australia and New Zealand’s most respected names in sports, including Gretel Beuta (nee Tippett), former Diamonds Netballer and Liz Ellis Diamond recipient, Gina Crampton of the New Zealand Silver Ferns, Jamie-Lee Price of the Giants Netball team and basketball powerhouse Kiera Rowe of the WNBL.

The athlete's support doesn't stop at netball. Step One counts Olympian and former Opals captain Jenna O’Hea, Brisbane Broncos star Adam Reynolds and Olympic basketball player Will Megney among its extended family. These ambassadors are not just faces of the campaigns, but active voices behind the product who prioritise performance and comfort, not to mention, they are also shareholders.

Whether you're looking to overhaul your top drawer or add a single go-to piece you'll reach for every day, Step One’s bamboo bra and SmoothFit collection offers a fresh take on a foundational basic. It’s no wonder they sold out in three hours.