4 simple tips to gain Social Proof for your Brand

We LOVE free Marketing.....! Many of my Business Coaching clients have a large amount of their business being generated via Word of Mouth and Referrals. 

We LOVE free Marketing.....!

Many of my Business Coaching clients have a large amount of their business being generated via Word of Mouth and Referrals


The question is :

How can the success of existing customers and clients be used within your Marketing Strategy?


Let's take a look at some simple effective Marketing Strategies you may be able to use in your Small Business:

1. Written or Video Testimonials

Ask some of your clients / customers whether they are happy to provide a short written testimonial or a video testimonial.

Great feedback provides Social Proof. Ways you can use your feedback include :

  • Testimonials on your Website
  • Direct reviews on your Facebook Page
  • Social Media Quote Tiles
  • Within your Services / Event / Shop Pages
  • Newsletters....

2. Encourage your audience to share a photo on Social Media

Shared Content on Social Media is a big step towards gaining Social Proof for your brand. 

Examples :

3. Refer a Friend Campaign

How can you create a Refer a Friend Campaign for your business?

Examples:

  • Bring a Friend
  • Discount Code for you and a Friend
  • Refer a friend and receive % discount
  • Refer a friend and receive <value add> (rather than discounting)
  • Store credit for you and a friend
    • Dropbox <increased storage>
    • Uber <discount 1st ride for a friend>

4. Upcycle Packaging

If you have a product, I can't stress enough how important your packaging and design is.

Can your packaging be up-cycled and shared on Social Media?


Alison is a specialist private Business Coach who is passionate about coaching Business Owners to create and sustain a thriving entity

Alison has tailored Business Coaching Packages to help you create a thriving business.

Simply drop me an email to see how I can help you!