When 1 product drives the Business
This Business Podcast is talking about when 1 product goes Boom.
When I worked for Unilever, the majority of the time when introducing new products or ranges there was a maximum of 3 new products. There are many reasons behind this, however knowing that less is more = important!
Joining me in this episode is Rebecca Veksler, from re-usable glass coffee cup company, Sol Cups. The company is Australian family-owned and has been incredibly successful with their range of reusable coffee cups.