Multiple brands and businesses

Multiple Brands and Businesses

Over the past year, I’ve seen far more clients than ever have multiple businesses. In some cases the businesses are quite diverse, and in other's, they are very similar and could have quite easily been held under the 1 entity.

In the instance where the 2 businesses are similar, the decision has been made for strategic reasons to create 2 separate brands for maximum traction.

Joining me in this Podcast episode is Aaron Breckell. Aaron runs his businesses with his wife. They are the founders of Natural Skincare Brand, Happy Skincare. The other business they own is Woohoo Body which is a natural deodorant range.

We chat about which business was launched first, the decision behind creating 2 separate brands, his role in the businesses and what’s next to come...