Strategic Partnerships & Collaborations
Strategic Partnerships & Collaborations play a vital role in most Small Businesses. Quite often, when a new business launches, many Marketing Strategies within the first 2 years include Collaborations and Partnerships.
There are 3 elements to cultivating a mutually beneficial strategic partnership. These elements include:
- Aligning with a brand that supports your key message
- Similar target audience with a different offering (not competitors) &
- A clear arrangement as to communication flow and what is expected (& timelines)
Kate Williams, founder of Retreat Yourself Box joins me in this episodes discussion
Retreat Yourself Box is Australia's health retreat packed within a box – delivered to you for each of the 4 seasons