The Art of Online Copywriting

The Art of Online Copywriting


Are you stuck when it comes to writing copy for your website?

Do you struggle writing effective blog articles for you business?

Unsure how to move your Social Media followers through to your website?

Learn how to overcome these obstacles in Volume 2 of the Mindfulbiz Workbook Series: The Art of Online Copywriting.

Gain traction with your audience to create an engaged community who genuinely want to learn more about your business.

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Online copywriting is the art of compression

Engage your reader in seconds, and they'll keep coming back for more...


Modules within this workbook include:

1. Pep Talk

  • Why writing matters
  • Checklist for effective online copywriting
  • Search Engine Optimisation 

2. Chunking it Down

  • Understand your audience
  • Targeting activity
  • Headlines 
  • Body Copy
  • Call-to-Action

3. Let's get Writing

  • Revisiting your Bio
  • Website:
    • Homepage
    • Services Page
    • Sales Page
    • About Page

4. Blogs & Spreading the Word

  • Fundamental Principles
  • Effective Business Talk
  • Social Media

Alison makes business fun - everything in this workbook makes so much sense. I love writing my blog posts and I really get a lot out of connecting with my community, but if you want to take your brand, blog or online business to the next level, this is a must-read.
— Jessica Sepel, Nutritionist & Blogger
Jessica Sepel Nutritionist