The Right Outfit & Website Have a Lot in Common
Have you ever been strolling down the street, and you see a woman who is effortlessly put together? The little details all add up to something spectacular, delicate gold chain, elegant lines, top to toe. The details are taken care of. And, it’s not all about the editorial look. The put-together-relaxed-chic, with the ripped knees and a designer hole in the t-shirt also works for many people. There is a saying, and it’s ‘Fashion is what you buy, style is what you do with it’. Perhaps unsurprisingly, this extends into business pretty seamlessly. Even if you aren’t in the fashion business, the details and design of your website and in general your business appearance is going to be shown to clients when they come across you online so what should you be doing to make sure you are giving the best impression?
Think about the thin gold chains. What do we mean by that? Well, the lady above is wearing a delicate gold chain, and likely some light rings on her fingers. Why? It is the details. Easy drop-down menus, simple to find social media buttons, a clear ‘contact’ page. Remember the Myspace days, when you went on someone’s page started playing music, don’t do that. There is a reason it is in the past, and Facebook didn’t employ it.
Clean lines or rips in just the right places. Think about the content of your site. You want something that is clear and concise, with just the right amount of personality and pizazz. If content creation isn’t your forte, then consider hiring a copywriter – they’ll be able to capture the nature of you and ensure the correct information is in the text. You should also look to have it SEO optimised for maximum exposure.
Overall package. It has to look well put together. The whole package matters, you will be presenting this website to the world, and you are intending it to be the delivery platform for either your services or the sales point for your products. There are plenty of simple web hacks that you can use to boost your web traffic, so spend a few hours getting to grips with it.
The red dress. Just like in The Matrix, The Woman in The Red Dress is memorable. That should be your end goal. Good design, with a combination of the other items outlined above, give prospective clients something to remember you by. You might not remember the name of the website, you might not remember every detail, but you will remember something that stood out. It will more than likely be a colour, so working with the right pops of colour with a sleek and well put together website is what you should be aiming for.
The supportive underwear. Great design isn’t always seen. Steve Jobs once said that ‘Design is not just what it looks like and feels like. Design is how it works’, and that is true. Well, of course, it is, coming from the driving force behind Apple – a notoriously design and function lead company. You dress, or pantsuit or shirt will all look better with the right supportive undergarments, and your website will look better with the right fonts, image sizing, clean coding and very functional.