Proven Tactics To Boost Your Business Visibility

Many businesses, especially those that are consumer-facing, live and die by their visibility. Customers need to be able to know a company exists to interact with it. You might have the best products in the world, but if your clients can’t find you, then you’re never going to take any money.

The problem with visibility is that there are so many options. Companies must choose from a plethora of different tactics to ensure that they are seen, but it’s not always obvious which to choose. Furthermore, being visible can be an expensive job, and marketing budgets will only stretch so far.

For this reason, entrepreneurs like you need to be savvy. You need to budget sensibly, especially if you have limited resources. Take a look at some of these ideas for boosting your business visibility and think carefully about which of them would most suit you.

Proven Tactics To Boost Your Business Visibility

Invest In Cinema Advertising
You might think that cinema advertising is something reserved for businesses with enormous budgets. After all, many of the adverts you see at the cinema are for global brands. But it turns out that thanks to a quirk in the economics of the big screen, cinema advertising is surprisingly cheap. According to data provided by Screenvision Direct, advertising at the pictures cost as little as $25 per ad, substantially less than most small businesses expect. What’s more, that $25 ad is highly cost-effective, often reaching more than a hundred people in a single viewing. Compared to PPC marketing, it works out to be relatively cheap, especially if you can target films with audiences which match your customer persona.

Build Your Grass Roots Advocacy

Tesla now has a market valuation on a par with Ford and General Motors, two companies that have been around for nearly a century. Tesla, the electric car company, founded a little over a decade ago, has grown to an enormous size in a short period, but it has had nothing to do with traditional advertising. Elon Musk’s car firm is perhaps the best example in the world of a company that has relied on grassroots advocacy to build its brand.

What’s interesting about Tesla is that it has never paid for advertising. Instead, it relies on the quality of its products and word-of-mouth to get the message out. Its customers are in love with the company, reducing its marketing costs while simultaneously improving the potency of its marketing. Potential customers are far more likely to believe the testimony of their friends than they are the official marketing claims of the company itself.

Proven Tactics To Boost Your Business Visibility

Learn The Science Of Online Marketing

Although ecommerce is still smaller than real-world brick-and-mortar shopping by value, it’s growing fast. Amazon is hitting new highs in the stock market, while traditional rivals are in the financial doldrums. It’s a sign of a clear trend: consumers are moving their shopping online and an increasing rate.

This poses a problem for marketers. Not only do they have to attract attention online, but they also have to learn the sometimes complicated methods to do so. Fortunately, sites like offer information on how to take advantage of trends in search engine optimisation. Online marketing has the potential to help budding businesses reach many more people for a lower cost than traditional outreach. But it’s also fiercely competitive, meaning that to gain any attention, companies need to know what they are doing.

Piggyback Your Marketing Using Marriage Mail

Sending out coupons in the post costs a fortune, especially if you decide to go it alone. But you can bring down the costs using marriage mail. Marriage mail is where you piggyback your advertising material along with that of another, possibly complementary company. For instance, if a wedding venue is sending out brochures, you could ask to include advertising material for your photography business.

Start Using High-Quality Email Marketing

Email marketing is still in vogue with businesses for a couple of reasons, despite being more than 25 years old. The first is that it is cheap. Sending an email - even a marketing email - remains free, and that’s good for any firm’s bottom line. The second reason is slightly more obscure: it’s that few small businesses know how to construct good marketing emails. Surprisingly, this is one of the main reasons why you should use them to boost visibility. Because so few businesses understand how to create great marketing emails, it creates opportunities for those companies that do.

Start by sending out emails with opt-in boxes. Gmail - Google’s mail product - tracks customer response to emails rewards marketers who can entice their customers to opt-in by sending mail directly to the primary inbox. Always keep the content relevant and personalised so that the customer feels like they are getting value every time. And keep communications to a minimum - perhaps two emails per month.

Start A Reward Scheme

Relying on in-house methods to boost visibility can be expensive. Data from suggests that winning new customers costs about five times as much as keeping existing customers. As a result, it’s often better to focus on upselling to existing customers and then getting them to market your products to their friends and family.

You might think that this is a bit of a risk, but it’s how some of the most successful companies in the world operate. They are called “product focused” companies, and they believe that the key to effective business is to build compelling products that customers can’t help but share with the people around them.

What would an effective reward scheme look like for a small business? It could take practically any form, but the simplest method is to use a stamp book. Give each customer a stamp book and then every time they buy a product or service from you, they get a little stamp. Once they’ve got a certain number of stamps, they are entitled to a reward or free product. Keeping existing customers happy is often a lot more lucrative than trying to win new ones.

Alison Morgan