Oomami helps smaller producers build their Brand
The Aus Food + Grocery is a $114 Bil industry, but much of the profits are being forfeited by small producers. Oomami plans to change that by giving them a share
There is a significant shift occurring in the way we consume food and it stems from a growing interest in where our food comes from. This is largely led by the millennial generation who are concerned with ethical production of food, purchasing organic, the environmental impact of food production and where our food comes from. Yet, only 18 cents of the dollar goes to a farmer or food producer when people shop at big chain supermarkets. There lies a problem, where paddock to plate is interrupted by big business who dominate the market.
A prime example is the milk market which generates $3.2 billion made up of 74 companies, however only four of the milk brands yield 55.7% of the industry’s revenue, leaving many of the smaller produces at a loss.
This is all to change.
Oomami has stepped in to disrupt the way we purchase our food, in a good way. Oomami is the world’s first social marketplace which allows consumers to purchase directly from suppliers.
Almost 31% of Australians are considering purchasing their food supplies online within the next year which is an increase in findings from 2018. And with Australians spending $28.6 billion on all types of shopping online, this trend shows no signs of slowing down.
Oomami is cutting out the middle-man to facilitate a relationship between local producers and consumers. By shopping online with Oomami, 65-95 cents of every dollar will go back to the producer which helps support and grow local business. Their platform allows you to see the produce available, where it is grown, who by etc. This not only encourages seasonal eating, but connects us to food in a way we are only typically exposed to at farmer’s markets.
Essentially, Oomami is your online farmer’s markets.
There are some other beneficiaries of this concept, including cafes, restaurants and chefs who can establish a relationship with the producers of the food they cook with. Chef, Matt Moran is an investor and believes a future can exist where small food producers, who contribute 85% to the industry, will see a fair revenue in return.