The story of Nexba, the naturally sugar free beverages brand
Known as the Aussie Boys, Drew Bilbe and Troy Douglas founded Nexba in 2010 and are super passionate about tackling diabetes and obesity globally with their Naturally Sugar Free product innovation.
The business idea came from being on a Mexican beach, Rio Nexpa. Whilst enjoying home-made ice tea, Drew was inspired to create a natural, low-calorie ice tea. When returning to Sydney, Drew joined forces with Troy, to create their business.
By 2015 Nexba had won the Telstra Australian Business Award for innovation and achievement. In 2016 the company partnered with Coles to reinvent the soft drink category.
During 2017, Nexba’s range of naturally, sugar free drinks won Product of the Year, which was the world’s largest consumer-voted award for product innovation.
Being a major brand in the combat against sugar, Nexba’s mission is to become the fastest growing global naturally, sugar free brand. The vision is to transform lives by being the naturally brave brand, delivering naturally sugar free product innovation.