PEG PASTE founder Kagan Williams

Kagan Williams, a visionary entrepreneur and advocate for sustainable oral healthcare, is the Founder of PEG PASTE, a ground-breaking Australian brand which has revolutionised the industry since launch in 2020.

With a deep commitment to health and sustainability, Kagan embarked on a mission to provide consumers with natural alternatives to conventional oral care products, paving the way for a brighter and greener future.

Driven by a passion for innovation, Kagan collaborated with renowned Australian cosmetic scientist, Ayla Shepherd, to create a toothpaste formula centred around natural Hydroxyapatite. This allowed PEG PASTE to introduce a toothpaste that not only delivers exceptional oral care but also offers a non-toxic, sustainable option to health and eco-conscious consumers.

---