Kagan Williams on Disrupting Oral Care with Science, Simplicity, and Purpose

What if the toothpaste you've been using your whole life was never actually rebuilding your teeth?

Kagan Williams, founder of Peg Paste Australia, asked the same question; and turned it into one of Australia's most exciting wellness startups. Driven by her own experience through motherhood and a growing frustration with unnecessary fillers, toxins, and outdated formulas, Kagan set out to create something better. A clean, science-backed toothpaste centred on hydroxyapatite, the same mineral naturally found in tooth enamel.

In this Mindfulbiz Podcast episode, Kagan talks about what it really means to build a brand around transparency and purpose, and how she's grown Peg Paste into a fast-rising name in the health-conscious consumer space — all whilst navigating the very real demands of running a startup as a mother.

If you're a founder, a parent, or simply someone who believes everyday products should do better — this one is for you.

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