Charlie De Haas tells the story of the rise and fall of Clean Treats
Charlie De Haas is well known for #charliesballs and The Clean Treats Factory empire she created within 4 1/2 years.
Charlie first started rolling balls in her kitchen at home, delivering orders herself - getting there on her push-bike.
The tremendous growth came at a time when she transitioned from a B2B business model, to include B2C. Soon after, she then opened her very well known cafe and event space, The Clean Treats Factory. A space that was one of the 1st in the plant based market and received a lot of media attention. Every aspect of the space was Instagrammable - remember the selfie mirror?!
In this Podcast Episode, Charlie shares for the first time the real truth about how success was also to her detriment. The business became bigger than her at a speed which was impossible to contend with.
Charlie shares her experience and knowledge from this journey, and is very open about still trying to work it out and what will come next. Charlie has projects in the pipeline and is Creative Director of Getnked as she continues on her journey of gaining clarity and piecing it all together. She also talks about mental health and dealing with depression, anxiety and chronic fatigue as a result of the pressure.
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