Remaining an independent business within a crowded market

This is First Base

The topic for this Business Podcast episode is how to remain independent within a crowded market. This is a question which I am asked often by my Business Coaching clients.

Marketing is always a shifting and evolving landscape. Technology is leading the way when it comes to reaching consumers, and this is one of the reasons why so many Small Businesses are emerging.

Within this episode Ali Cotton joins me. Ali is the founder of Sports Lifestyle Brand, This is First Base. Ali has a background in fashion however wanted to create something that related to her love of surf, sea and skate culture.

The brand has had some amazing achievements over the past few years and has remained an independent business within a very competitive space.