Utilizing The Digital World As A Small Business

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Technology has long had a heavy influence on the world of business. With a lot of industries being driven by tech, along with normal people surrounding themselves with the stuff, it makes sense that you have to think about this area when you start your own company. Of course, though, when you’re still small, it can often be hard to figure out what place the gadgets and gizmos available on the market have in your organisation. To help you out with this, this post will be exploring some of the techy tools you use, along with their key uses in a company of your size.


The first piece of technology on this list is something you’re almost certainly using, but you may not have a team with the skills to use it effectively. Computers have long played a heavy role in business, providing you with a tool to get work done, communicate with others, and store huge amounts of data in small spaces. One of the best ways to improve the way that you use your computers is through training. Not a lot of people know these devices well, and this means that having your team trained can be an excellent way to ensure that you’re not wasting their potential. Along with this, you could also consider getting the help of a consultant to make sure that the computers themselves are fit for their job.


While they can often serve as a distraction when someone is working hard, smartphones are becoming essential to a lot of businesses. Giving your team the power to read and answer emails, call one another, and access the web to look things up, smartphones can often act as a mobile office. You can’t expect your team to use their own devices for this, though. Instead, you could look at the idea of buying some phones for your company, choosing options which will be easy for everyone to use without limiting the variety of apps you have access to. Both Android and iPhone devices are perfect for this.


This next area is one which a lot of small businesses don’t have to worry about, nowadays. In the past, it was very common for businesses of all sizes to have some networking hardware on their premises. This would be used for storage, connecting to the web, and a host of other services. It’s usually best to avoid investing in this side of your company, nowadays, though. A good deal of your work can be handled by Cloud systems, with services like Office 365 offering the chance to replace just about all of your networking gear, leaving you with just a router and a couple of switches to worry about.

The Internet

It would be hard to make a post about business technology without talking about the internet. This invaluable resource has proven to be incredibly important to companies of all sizes, and there have been a lot of success stories surrounding it. The most crucial features of a business internet connection are speed and reliability. You need a network which can carry all of the data your team uses, and you can’t have them waiting around for a long time for it. Along with this, you also need it to be stable, with as little down-time as possible. You will need to do some research to find the best provider in your area.

Along with using the internet to connect your business to the world, you can also use it to make yourselves into a household name. Marketing plays a crucial role in modern business, with loads of people relying on the web to handle this side of their work. You need a website at the very least, and tools like social media can also prove to be extremely valuable, making it worth spending some time to learn about these different areas. As time goes on, you will find yourself in constant need of these resources, especially as your business grows.


There are two sides to every piece of technology; the hardware and the software. In some cases, like a computer, the hardware will be incredibly important, and you will have to spend a lot of time thinking about it. In others, though, you may find that software is the key to solving your techy problems. There are loads of excellent software options out there which can cover your most daunting tasks, including things like accounting and HR. You will need to do some research to find the best options, and it could also be worth talking to a consultant to get some ideas when you’re going through this process.

Along with using software which other companies have made, it could also be worth thinking about making your own. Not only will this give you the power to free yourselves from subscription fees, but it will also give you an opportunity to create a tool which suits your needs perfectly, and this is rare to find in pre-made options. Companies like Mintec Systems can help you out with this. With a team of professional developers, they can take control of your software design project, bringing to life the vision which you’ve had for so long.


Finally, as the last area to consider, it’s time to think about security. While this area is incredibly crucial to a lot of companies, old tools are often used to keep a business secure. For example, physical locks have been around for a very long time, and old-school key operated options are still the most popular. Digital locks can be far more secure, though, and this is just a single example of the sort of technology you have available in this area. It makes sense to protect your business using tech, but you will have to do plenty of research and learning if you want to push this as far as possible.

With all of this in mind, you should be feeling ready to get started on the time you put into utilizing the digital world as a small business. A lot of companies struggle with this, finding it hard to know which tools they should be using and how to make the most of them, and this can easily hold your company back.

Alison Morgan