How To Put On A Great Business Event

Business events are important for any company, whether you’ve just started out, or you’re pretty well-established in your field. It’s a chance for you to meet some new people who could push your business forward, it enables you to make a great impression on others about your company (and people will remember you because of this). However, getting your business event right is not always easy, and there are some things that you should remember if you want to put on the best night (or day) that you possibly can. We’ve put together some simple tips, for those looking to have an event to remember.

How To Put On A Great Business Event

Invite the right people

The people at a business event can make or break it, and you don’t want to end up going to all of this effort - and spending a lot of time and money - on an event that isn’t well-attended, or attended by the right people. When it comes to your invite list, make sure to pick out people from relatively new local businesses, as well as those that are well-established in your community. Inviting a range of people will really open your options up, so be sure to select those businesses that you can benefit from, but also those that can benefit from you. Small gestures like this will go a long way in the future.

Create a good feeling from the beginning

Any event that you put on for your business should be marketed in the right way, and you don’t want to get this wrong, as it could mean that people just don’t turn up. When you send out your event invites, make sure that you use a positive, friendly tone. Sure, this is about business, but it’s also about socialising with those in your community, and coming up with new ways to work together. Try to steer clear of overly serious language, and be friendly! Tell people that you’ll be offering refreshments, alongside some of your current work as a business, so that you have the best of both worlds.

Choose a great venue

If people are going to remember your business event, it will be because the venue is unique (or simply just really great). Whether you decide to look for a bus for sale and have your event half out in the open, and half on the bus, or you stick with something a little more traditional, think about what the best venue would be, and whether it reflects your image as a company. Are you a travel business, and could you draw on that? Or perhaps you have close ties to a building in your community? Whatever you choose, make sure that you opt for a venue that is unique, and makes your event one to remember.

Pick out the right decor

OK, so you don’t need to spend a great deal of cash making your venue perfect, but investing in the right decor will make it that extra bit special. Whether you opt for banners with your sponsors names on them, or some good old fashioned balloon centerpieces, make sure that you pick out some decor that makes your night look great. If people can see that you’ve put a lot of effort into this, they will know that you’re a serious and professional company, willing to go the extra mile. Don’t underestimate these things, and what they say about you as a business, and ensure that you get your decor right!

Get some tasty refreshments

One word: canapes. People love them, and they’re key for any classy event. This also means that you don’t need to go all out with any bigger food offerings, which isn’t commonplace in business events in any case. Make sure to offer some beverages - both alcoholic and non-alcoholic - and some snacks, to keep people going throughout the night. You don’t need to overdo it here, but you also don’t want to look like you’re being stingy. You can make your own canapes or buy them from most stores if you’d prefer. If you’re having a bigger event, you may want to employ a caterer for the job.

So, if you want to put on a great business event, then remember these simple things. From getting the feeling right from the beginning, to picking out some delicious refreshments, there are so many ways to make an impact on the people that you’re inviting to your event, and you’ll be glad that you went the extra mile to do so. Enjoy your big night (or day)!

Alison Morgan