How to Have a Genuine Impact with Your Event Presence
Trade shows and business events allow you to meet people and sell to them directly. This is a big deal for your business because you don’t often get the chance to do this, and any chance to create customers and meet new clients should be properly embraced. The impact you have will decide how many people you’re able to turn into customers, so it’s worth giving this some thought now.
Luckily for your business, there are many things you can do to make sure that your presence is worth your time. It’s about making sure that your business is able to compete with everything else that is going on around you at the event. These events do tend to be very competitive because there will other companies competing for the attention of the same people. So read on to learn more about what you can do to get this right.
Prepare Ahead of Time
All the little preparations need to be made well in advance of the event itself because the last thing you need is to have things go wrong or not be ready or planned out when the day of the event arrived. It will only make things even more chaotic than they need to be for you.
Don’t be Shy
When you’re attending these kinds of events, you need to be willing to speak to people and talk it them on to one. It’s something that you need to get right because if you’re too shy and you’re not even prepared to approach people and make conversation with them, it’s only going to damage you in the long-term. That’s what you want to avoid, so get out there and make your voice heard.
Give People Something to Interact With
When people have something to interact with at your stall or exhibition, it makes them far more likely to come over and talk to you. People like to be able to do things. It’s fun and it’s interesting, so why wouldn’t you make this a clear part of your attempts to win people over to your brand ideals. It could be a product that they can use or something computer-related. It really depends on what kind of business you’re working for at the moment.
Create a Branded Marquee
Your marquee will help you to attract people and show them that your business’s area is worth visiting. Places like Dynamic Gift can help you get the one that you’re looking for, and the best type is probably a branded marquee. These are professional and specific to your brand, so people will know right away who you are and what you’re about based on nothing more than the design of your marquee and any other signage you might be using on the day. So find one of these as soon as possible.
Pick Your Most Vocal People to Stand in the Aisle and Draw People In
Pulling people in and persuading them to have a look at your stall will be a big part of what you need to do on the day. It’s not easy, and it will require the right kinds of people in place for you to make a success of it. You will need to use your most vocal people because they’ll be able to stand in the aisle and draw people in by talking to people, making your business’s message heard and generally getting people interested in what you’re offering.
Present Something Genuinely Interesting
If you’re showing people things that are genuinely interesting and appealing to them on some level, your job will be a whole lot easier. You should present something that is interesting and can get people wanting to walk over to you at the event and spend their precious time finding out more about your business and what you’re offering. This is, of course, something that you can take care of as part of the planning process in the run up to the event.
Give Out Business Cards to Everyone You Talk To
Everyone should have something to take back with them after they have interacted with your business at the event. If they don't have this, the chances are they will forget all about your business the moment they walk away from your marquee and browse what else is going on at the event. It’s a lot for people to take in, so they’re not going to remember everything a week after the event. But if they have your business card, it will act as a physical reminder for them.
Get the Right Spot
Finding the right place for you to put your stand and start pitching up to talk to people is going to be really important. It’s often the case that these spots are designated to businesses ahead of the event on a first come, first serve basis. So, you need to get in touch with the organizers as soon as you possibly can and make sure that your business has a spot that’s going to be fit for purpose. Otherwise, you could miss out on talking to people who never even as much as pass you by.
Don’t Ignore the Logistics
There are plenty of logistical matters that you’re going to need to prepare for when it comes to the planning ahead of the big day. You want to make sure that you’re ready for all that because you can’t afford for things to go wrong as you’re supposed to be starting the event show. Be sure to plan out any intricate things in advance, and just improvise if you do ever find yourself in a situation where things are going badly wrong for you.
When you attend an event with your business, you want to create an impact. Otherwise, what’s the point of even being there in the first place? It’s up to you to make this happen, but all of the ideas discussed here will help you to make the most of your presence at this trade show or event.